Saturday 19 April 2014

Can I Crank My Law Firm Up To The ‘Next Level’ From Here?

There’s an old cliche’ that states, “If you don’t know where you’re going, any road will take you there.”  In other words, its your path of least resistance to show up every day at the office, put in your time, push some paper, and head home.  Low expectations… and an even lower level of personal and professional accomplishment.
There’s a specific methodology that management consultants use to kick things up another notch or two. You’ve perhaps already noticed that our Unique Selling Proposition is, “I’m a marketing consultant for law firms, and I create successful marketing strategies and processes that dramatically improve revenue and profitability for my clients.”  Its very easy to dismiss it as just a lot more hot air from a marketer, so let me show you exactly how we do it.
And bear in mind that if you know anything about the Pareto Principle, you’ll appreciate that 80% of your competitors reading this success formula STILL won’t do anything about it.
The first thing my team and I will do, is talk to you about your goals, not just for your business, but your personal goals as well.  Too many people have abdicated or thrown out the concept of having a personal life after they’ve started their law firm attorney search engine marketing.  We believe that starting your law firm was a means to an end, and that your business exists to help you reach those goals that allow you to live life the way you’ve always wanted.
So we start by setting goals, realistic, achievable, but dramatic goals for the next 12 months and the next five years.
The second step is to do something that a consultant from one of the Big Firms would refer to as a Baseline Analysis, in other words, answering the question, ‘where are you at right now?’. When these results are compared with your goals, the steps you need to take and achieve become pretty clear cut.  This information helps us to develop your marketing strategy (how will you get there from here?), and the specific tactics we’re going to use to help you achieve those goals.  We also use this information to create a set of milestones or signposts on your journey to success and toward your goals and objectives.
The impact of this ‘discovery’ process and law firm practice management strategy on your personal life and your business success is frankly unbelievable (or ‘dramatic’ if you prefer less hype).
I’m a marketing consultant for marketing plan law firm and I create successful marketing strategies and processes which generate dramatic improvements in revenue and profitability for my clients. As soon as you submit the contact form below, we’ll get started on the process for generating YOUR dramatic results.

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