There’s an old cliche’ that states, “If
you don’t know where you’re going, any road will take you there.” In
other words, its your path of least resistance to show up every day at
the office, put in your time, push some paper, and head home. Low
expectations… and an even lower level of personal and professional
accomplishment.
There’s a specific methodology that
management consultants use to kick things up another notch or two.
You’ve perhaps already noticed that our Unique Selling Proposition is,
“I’m a marketing consultant for law firms, and I create successful
marketing strategies and processes that dramatically improve revenue and
profitability for my clients.” Its very easy to dismiss it as just a
lot more hot air from a marketer, so let me show you exactly how we do
it.
And bear in mind that if you know
anything about the Pareto Principle, you’ll appreciate that 80% of your
competitors reading this success formula STILL won’t do anything about
it.
The first thing my team and I will do,
is talk to you about your goals, not just for your business, but your
personal goals as well. Too many people have abdicated or thrown out
the concept of having a personal life after they’ve started their law
firm attorney search engine marketing. We believe that starting your law firm was a means to an end, and
that your business exists to help you reach those goals that allow you
to live life the way you’ve always wanted.
So we start by setting goals, realistic, achievable, but dramatic goals for the next 12 months and the next five years.
The second step is to do something that a
consultant from one of the Big Firms would refer to as a Baseline
Analysis, in other words, answering the question, ‘where are you at
right now?’. When these results are compared with your goals, the steps
you need to take and achieve become pretty clear cut. This information
helps us to develop your marketing strategy (how
will you get there from here?), and the specific tactics we’re going to
use to help you achieve those goals. We also use this information to
create a set of milestones or signposts on your journey to success and
toward your goals and objectives.
The impact of this ‘discovery’ process
and law firm practice management strategy on your personal life and your business
success is frankly unbelievable (or ‘dramatic’ if you prefer less hype).
I’m a marketing consultant for marketing plan law firm and I create successful marketing strategies and processes
which generate dramatic improvements in revenue and profitability for my
clients. As soon as you submit the contact form below, we’ll get started on the process for generating YOUR dramatic results.