Saturday 19 April 2014

Can I Crank My Law Firm Up To The ‘Next Level’ From Here?

There’s an old cliche’ that states, “If you don’t know where you’re going, any road will take you there.”  In other words, its your path of least resistance to show up every day at the office, put in your time, push some paper, and head home.  Low expectations… and an even lower level of personal and professional accomplishment.
There’s a specific methodology that management consultants use to kick things up another notch or two. You’ve perhaps already noticed that our Unique Selling Proposition is, “I’m a marketing consultant for law firms, and I create successful marketing strategies and processes that dramatically improve revenue and profitability for my clients.”  Its very easy to dismiss it as just a lot more hot air from a marketer, so let me show you exactly how we do it.
And bear in mind that if you know anything about the Pareto Principle, you’ll appreciate that 80% of your competitors reading this success formula STILL won’t do anything about it.
The first thing my team and I will do, is talk to you about your goals, not just for your business, but your personal goals as well.  Too many people have abdicated or thrown out the concept of having a personal life after they’ve started their law firm attorney search engine marketing.  We believe that starting your law firm was a means to an end, and that your business exists to help you reach those goals that allow you to live life the way you’ve always wanted.
So we start by setting goals, realistic, achievable, but dramatic goals for the next 12 months and the next five years.
The second step is to do something that a consultant from one of the Big Firms would refer to as a Baseline Analysis, in other words, answering the question, ‘where are you at right now?’. When these results are compared with your goals, the steps you need to take and achieve become pretty clear cut.  This information helps us to develop your marketing strategy (how will you get there from here?), and the specific tactics we’re going to use to help you achieve those goals.  We also use this information to create a set of milestones or signposts on your journey to success and toward your goals and objectives.
The impact of this ‘discovery’ process and law firm practice management strategy on your personal life and your business success is frankly unbelievable (or ‘dramatic’ if you prefer less hype).
I’m a marketing consultant for marketing plan law firm and I create successful marketing strategies and processes which generate dramatic improvements in revenue and profitability for my clients. As soon as you submit the contact form below, we’ll get started on the process for generating YOUR dramatic results.

Friday 4 April 2014

What's the Single Greatest Mystery for Developing Your Law office in 2014?



At whatever point I start working with another law office customer, I begin with a disclosure procedure kept tabs on two distinctive practical ranges of the firm; what's the deal with they to effectively advertise themselves?  And furthermore, how well do they present (or offer) themselves?
Offering another income supporter crusade to a law office is very nearly an easy decision, "Hello there my name is Tom, and I'm here to…. Goodness, thank you for the check!"  Everybody in the legitimate calling nowadays knows how ferocious the opposition is, and we all need new customers aren’t that right?
Be that as it may here's the predicament, any great income supporter crusade will drive a perpetual stream of prospects to your office, yet you, yes, and in any case you need to persuade that prospect to turn into your customer. It’s kind of the skeleton in the closet that doesn't get discussed.
Issue #1: You don't generally require more prospects, you require more customers
The odd thing to me is the means by which regularly I experience push back from my law firm marketing customers about the deals part of their law office business. It's the mentality that "I'm very taught, a regarded legal counselor in my calling. Customers ought to immediately distinguish my elevated amount of dexterity and essentially hand over their retainer and their business."
There's a regular trepidation of offering that most individuals have and it’s specifically identified with our dread of dismissal.  In the event that I never hear back from that new prospect I only spoke with, what's their implicit mentality about my regarded proficient finesse? It's a passionate meeting that most individuals naturally stay away from isn't it?
A hitter in Real Alliance Baseball is excellent in the event that they bat in excess of .300 for a full season.  That is short of what one hit for each three at-bats.  The batting normal of a fruitful expert salesman is much lower.

Will you envision a major alliance hitter about-facing to the burrow after an alternate "out" and sulking? Alternately far more detestable, overlooking the way that they have to constantly practice and workout to generate surprisingly better comes about?  So why might you acknowledge jadedness in your profession?
In view of my knowledge of nearly working with law firm web marketing, you ought to be finishing no less than one off of each three prospects you talk with.
Mystery #1 for making all the more one year from now

Get the book, 'One Call Closing' by Claude Whitacre.  It's really a "salesy" sorts of book, yet its a truly simple read actually for non-deals sort experts.  No, I'm not attempting to minimization you into a salesman from a legal counselor!  But IF you are genuinely requiring a knock in your customers and income by a couple of scores, this little book utilizes numerous cases to demonstrate to you industry standards to blow your rival out of the water.

The Author is asoociated with http://salesleadsforlawyers.com named as Tom
  http://salesleadsforlawyers.com